WEB110 GTSeeSee: Gary Who? Vay-Ner-Chuk

1. Gary Vaynerchuk is an early web video celebrity who's fame arose via his wine business and associated video show, Wine Library TV - He is known by many by his simpler twitter handle @GaryVee, - Gary's energetic and passionate expertise produced compelling video and led to a major growth in viewership. He quickly leveraged this audience with other social platforms and became a major consultant and speaker in social marketing.

Gary Varnerchuk's Blog - GaryVaynerchuk.com

2. Web 2.0 platforms which Gary uses are,

Tumbler - Mini Blogging - his 'main' site: GaryVaynerchuk.com

Facebook - Social Networks

Twitter - Social Streams/micro blogging

Instagram -Social Pictures

Pinterest - Social Sharing

Linkedin - Business Networking

SocialCam - Video

3. Gary Vaynerchuk has a very large audience:

I am somewhat surprised at the numbers of appearing in the different apps are so much higher in Google+. Given the age of the platforms I was expecting the larges numbers to appear in Facebook or twitter. I believe that this show that the more 'serious' business users are the largest following of Gary Vaynerchuk.

Google+     1,721,451    have him in circles
Twitter      971,884      followers
LinkedIn    58,181      followers
Social Cam    994,690    followers
Facebook        97,973    likes

4. Target Audience:

Based on the content of all sites the target audience is that of business people engaging and interested in any aspect of social marketing. This includes all business industries including sports and entertainments, and based on the numbers of channels and platforms involved there a large amount of experimentation included.

5: Effective?

Without question Gary Vee is, to paraphrase his first best selling book, Crushing It! His rise to prominence and business success is the ultimate proof of the commercial power of Web 2.0. The founding and succes of his new company, VaynerMedia attests to the effectiveness, as does the NY Times best selling books; Crush it, and The Thanks You Economy.